Accordingly, Sri Lanka Tourism carried out aggressive mega promotional campaigns in many emerging markets including China in year 2013 and 2014 in order to increase awareness, product knowledge on the destination.
November 16, 2024
Sri Lanka Tourism carry out aggressive promotional campaigns
November 06, 2014
Sri Lanka Tourism carried out several major promotional campaigns in China by identifying it as a major emerging market. The strategic promotional campaigns of Sri Lanka Tourism were designed on the instruction and direct guidance of the Minister of Economic Development, Basil Rajapaksa, using innovative tools and methods which were far away with traditional promotional methods executed previously.
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