People are an integral part of Hameedia’s business and the company believes firmly in helping and supporting the community, especially in times of crisis. Hussain Sadique, Deputy Managing Director, Hameedia Group, stated, “Hameedia is always looking for ways to give back to the community and make a lasting impact in people’s lives. We have embarked on various projects across Sri Lanka in order to uplift people and provide them with assistance in their time of need. Some of our previous projects include the donation of goods and equipment to the Mental Health Care Unit of Lunawa District Hospital and we have also painted wards and donated rations and gifts to the Hemas Adolescent and Adult Thalesemia Care Centre as well as the National Cancer Hospital.”

One of the company’s most prominent CSR projects, ‘My Friend’ also aims to support the country’s underprivileged youth in their efforts to better themselves through education. Established in 1949, Hameedia has been setting the benchmark in menswear fashion for decades whilst simultaneously supporting people and communities throughout Sri Lanka.(SI/KH)