The Ministry of Coconut Development and Janatha Estate Development has taken steps to launch a programme to promote the brand name "Sri Lanka Coconut" to ensure the quality and standard of the domestic coconut products, to create a competitive advantage and to penetrate into new markets.
It has been observed that branding of export products in the coconut industry will facilitate propagation of those products highlighting the identity of Sri Lanka and making the end users aware of the high standard of the product.
Coconut is one of the major plantation crops in Sri Lanka which accounts for approximately 12% of all agricultural produce in Sri Lanka. Total land area under cultivation is 395,000 hectares and about 2,500 million nuts are producing per year. .(ST/KH)
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